FACTS NOT FICTION

1

Perceptions of harm from vaping among smokers are increasingly incorrect and out of line with the evidence

Public Health England Vaping Evidence Review 2020

2

Vaping is at least 95% less harmful than smoking

Public Health England, Vaping Evidence Review 2019

3

Nearly two thirds of vapers (68%) said they never thought they would quit smoking until vaping came along

One Poll research, March 2019

4

Within just one month of switching tobacco for electronic cigarettes, measures of blood vessel health, including blood pressure and stiffness of their arteries, had started to improve

British Heart Foundation/University of Dundee, November 2019

5

In Local Stop Smoking Services, a standard e-cigarette was twice as effective at helping smokers to quit compared with the quitters’ choice of combination nicotine replacement therapy (NRT)

National Institute for Health Research/ Cancer Research UK, February 2019

6

The UK has some of the strictest regulations for e-cigarettes in the world under the Tobacco & Related Products Regulations 2016

Public Health England 2019

7

E-cigarettes helped an additional 50-70,000 smokers in England to quit in a single year

University College London, October 2019

8

There have been no identified health risks of passive vaping to bystanders

Public Health England Vaping Evidence Review 2018

9

Over 3m smokers have already used vaping to quit or reduce their smoking

Action on Smoking and Health 2018

10

Smoking cigarettes cost around 3.5 times as much as using e-cigarettes

Cancer Research UK 2018