1
Four in ten adult smokers in Great Britain wrongly believe vaping to be as or more harmful when compared with smoking.
Facts not Fiction
2
Vaping is at least 95% less harmful than smoking.
Office for Health Improvement and Disparities, 2022
3
Smoking rates amongst UK adults have fallen to just 12.9% - the lowest levels since records began. Vaping has played a major role in this decline.
Office of National Statistics, 2023
4
More than half (55%) of current vapers who are ex-smokers in Great Britain have been vaping for over 3 years.
Action on Smoking and Health UK, 2023
5
In Stop Smoking Services in 2020 and 2021 quit attempts involving a vaping product were associated with the highest quit rates.
Office for Health Improvement and Disparities, 2022
6
There is significantly lower exposure to harmful substance from vaping compared with smoking, as shown by biomarkers associated with the risk of cancer, respiratory and cardiovascular conditions.
Office for Health Improvement and Disparities, 2022
7
Nicotine e-cigarettes are amongst the most effective stop smoking tool available.
Cochrane Review, research conducted by University of Oxford and funded by Cancer Research UK, 2023
8
There is ‘no good evidence’ that second-hand vapour from e-cigarettes is harmful.
Cancer Research UK, 2024
9
Almost 4.5 million adults in Great Britain have used vaping to cut down on or completely stop smoking.
Action on Smoking and Health UK, 2023
10
The average smoker could save at least £1,000 annually by switching to vaping – a disposable income boost of more than 10% in some regions of the UK.