Take the Vapril Challenge.

If 1.5m UK smokers* can quit through vaping, you can too.

“According to a recent report by Public Health England (PHE), e-cigarettes may be contributing to at least 20,000 successful new quits per year – with the industry estimating this figure to be much higher. And there are already some 1.5m vapers in the UK who have quit smoking altogether.

But as a doctor it’s disappointing to hear that an estimated 40% of smokers still haven’t even tried vaping.

VApril is all about changing this picture by helping more cigarette users to make a successful and permanent switchover.

I’m delighted to be joining forces with the UK Vaping Industry Association to launch VApril, the UK’s first ever vaping education and awareness campaign. I personally believe vaping has overwhelming potential to help smokers break their habit, and this is important because stopping smoking is the single most significant step that people can make to improve their health. Vaping is backed by PHE who say electronic cigarettes are 95% safer than smoking.

It’s very simple: put down cigarettes for a month, take the VApril Challenge and give yourself the best chance of quitting smoking for good.”

Dr Christian Jessen

Courtesy of Ask The Doctor magazine, photography by Terry Benson

VApril Challenge.

Take our 3 step VApril Challenge in cities across the UK and give yourself the best chance of giving up cigarettes for good.

Take our 3 step challenge

*Source: Action on Smoking and Health (2017).