Courtesy of ASK THE DOCTOR magazine, photography by Terry Benson copy copy

The world's largest vaping awareness and education campaign

According to Public Health England, vaping may be contributing to at least 20,000 smokers quitting every year – with the industry estimating this figure to be much higher – yet the same studies show that an estimated 40% of smokers still haven’t even tried vaping. VApril 2019 is focussed on changing this picture by encouraging the UK’s 7 million smokers to switch to vaping and  learn about how this can be a life changing decision for the good of their health.

Speak up for Vaping

Like what vaping has done to your life or your business?

Think vaping can really make a difference to the public health of the nation by getting more and more smokers to quit? Join the VApril campaign and lend your voice of support to vaping.

Raising awareness

Switch on
to Vaping

Want to change your lives by making the switch from smoking to vaping?

With figures suggesting that over 3 million smokers have now turned to vaping, now is the time for you to join them by taking our Switch on to Vaping Plan this VApril. The plan has been devised by the New Nicotine Alliance to help more people make that life changing switch from cigarettes to vaping. So go on, put down those cigarettes, take the Switch on Plan and give yourself the best chance of switching for good.

Our plan to help you switch

Expert Advice

Is vaping really as bad as smoking? What about second hand vapour?

Concerns over vaping can form easily when it’s often assumed under the same restrictions of smoking. So we’ve put the questions on everyones minds to the experts in the industry – to find out what vaping is really about.

Learn from the experts

Vaping is at least 95% less harmful than smoking.
Public Health England

Throughout VApril, our partners across the country will be hosting drop in masterclasses and events to help you switch on or speak up for vaping