What a VApril.

The first nationwide consumer awareness and education campaign, VApril, was rolled out by the UK Vaping Industry Association during April. And what a success.

12,000 views of videos showcasing the positive experiences of vapers
1,000 circa smokers taking up the VApril masterclasses across UK Cities
34,000 VApril flyers and education packs
321 politicians and public professionals engaged with

The VApril Challenge.

Take our 3 step VApril Challenge in cities across the UK and give yourself the best chance of giving up cigarettes for good.

Take our 3 step challenge

Dr Christian Jessen.

Hear Dr Christian Jessen advise UK smokers to take the VApril Challenge for best chance of quitting smoking for good.

Vapers’ stories.

Hear from vapers who have made the successful transition from smoking and haven’t looked back.

Find out more

Get involved.

Get involved in the VApril challenge and give yourself the best chance of a successful quit.

Get involved