The first nationwide consumer awareness and education campaign, VApril, was rolled out by the UK Vaping Industry Association during April. And what a success.
12,000 views of videos showcasing the positive experiences of vapers
1,000 circa smokers taking up the VApril masterclasses across UK Cities
34,000 VApril flyers and education packs
321 politicians and public professionals engaged with
Dr Christian Jessen.
Hear Dr Christian Jessen advise UK smokers to take the VApril Challenge for best chance of quitting smoking for good.